Chanel No. 5 is the first perfume launched by Parisian couturier Gabrielle "Coco" Chanel. The French government reports that a bottle of Chanel No. 5 is sold every thirty seconds and generates sales of $100 million a year. It was developed by Russian-French chemist and perfumer Ernest Beaux. It is often considered the world's most famous perfume.
Baz Luhrmann’s Chanel No. 5 commercial (or ‘film’, as Luhrmann prefers it being referred to), reunited Luhrmann and his Moulin Rouge star, Nicole Kidman, in one of the most expensive and elaborate advertisements of all time. The film was screened in several countries around the world during 2004, 2005 and 2006.
It had a budget of $42 million USD which was financed exclusively by Chanel. Though visually captivating, the film is essentially an extended television commercial for Chanel No. 5 perfume. The film was initially screened in many North American cinemas during the Coming Attractions. During the 2006 Christmas Season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the U.S. Nicole Kidman was given $12 million for being in the commercial.
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